A Letter
Dear Korean Business Owner,
Thank you for opening your (insert franchise name here) store in my neighbourhood, despite there already being three branches within a 50 metre radius. I especially enjoyed the display of flowers set up for your "Grand Open" and the dancing girls and arch made of balloons was a nice touch too. I like how you handed out discount coupons to everyone except me while playing the same five loud pop songs at max volume on your cheap amp.
I noticed that you have a big shiny new sign. The colours are vivid and clear, and the light shines through evenly at night. It must have cost a lot of money, and gives a very positive impression. As you live in Seoul and are Korean, you must be familiar with the high levels of dirt in the air. This dirt settles on top of things, and then when it rains, the run-off leaves black water trails all over walls, the sides of buildings, windows, and, yes, signs. In fact, after 6 months, your sign will look absolutely filthy. This will confirm to everyone how your franchise is, in fact, nothing but garbage packaged in a cheap but shiny exterior. Please do me, and anybody else who cares, a favour and clean your sign on a regular basis.
Send your son/daughter/nephew/niece who slaves away all day for you for no pay outside with a mop once in a while and scrub the damn thing down. The difference will be amazing. Then when I look at your shop, I might actually believe that you won't go out of business in six months, only to be replaced by another over-represented chain of rip-off merchants.
Yours sincerely,
Sam
Thank you for opening your (insert franchise name here) store in my neighbourhood, despite there already being three branches within a 50 metre radius. I especially enjoyed the display of flowers set up for your "Grand Open" and the dancing girls and arch made of balloons was a nice touch too. I like how you handed out discount coupons to everyone except me while playing the same five loud pop songs at max volume on your cheap amp.
I noticed that you have a big shiny new sign. The colours are vivid and clear, and the light shines through evenly at night. It must have cost a lot of money, and gives a very positive impression. As you live in Seoul and are Korean, you must be familiar with the high levels of dirt in the air. This dirt settles on top of things, and then when it rains, the run-off leaves black water trails all over walls, the sides of buildings, windows, and, yes, signs. In fact, after 6 months, your sign will look absolutely filthy. This will confirm to everyone how your franchise is, in fact, nothing but garbage packaged in a cheap but shiny exterior. Please do me, and anybody else who cares, a favour and clean your sign on a regular basis.
Send your son/daughter/nephew/niece who slaves away all day for you for no pay outside with a mop once in a while and scrub the damn thing down. The difference will be amazing. Then when I look at your shop, I might actually believe that you won't go out of business in six months, only to be replaced by another over-represented chain of rip-off merchants.
Yours sincerely,
Sam


